The total FMCG market revenues will stabilize in 2024 and the growth will be mainly driven by natural demand.
The organized FMCG market will continue growing on the back of the unorganized market and will reach 45% of the total market by the end of 2025.
The organized market is characterized by fierce competition, evident by changing market shares in short period of time.
The organized market is expected to continue growth in 2024 and beyond mainly on the back of regional expansion.
The fierce competition pushed profitability margins down in 2024. Additionally, the increased wages and FX volatility negatively affected the operational indicators.
